Both major stores now publish more than one commission tier

The figure or the record

As retrieved on 16 September 2026, Apple's Small Business Program page states that a developer with up to $1 million in prior-year proceeds pays a 15 percent commission on paid apps and in-app purchases, instead of the standard rate. Apple's subscriptions page states the standard split separately: a developer keeps 70 percent of an auto-renewable subscription's price in a subscriber's first year and 85 percent after a year of paid service, with Small Business Program members receiving 85 percent from the first billing cycle regardless of tenure. Google's Play service fee page states, for most markets, 15 percent on a developer's first $1 million in annual revenue and 30 percent above that, with a flat 15 percent on subscriptions; for the EEA, UK and US from 30 June 2026 it states a different structure of 10 percent plus a 5 percent billing fee on the first $1 million.

What the documents establish

Together the pages establish that a one-time coin-pack purchase, a consumable in-app purchase rather than a subscription, is priced under each store's standard commission tier — 15 or 30 percent at Apple depending on the developer's prior-year proceeds, and 15 or 30 percent at Google under the same threshold logic outside the EEA, UK and US. The tiered subscription rates Apple publishes (70/85 percent to the developer) do not apply to consumable coin purchases, which is a distinction the documents draw explicitly by treating subscriptions in a separate schedule from other in-app purchases.

Scope and caveats

Google's page states a materially different fee structure for the EEA, UK and US than for other markets, so a single global 'App Store cut' figure is no longer accurate once a coin app operates across regions. Both pages describe current terms as the stores state them and are subject to change; neither states a rate specific to entertainment or drama-app categories, so the commission described here is the general consumable in-app purchase rate, not a negotiated one.

What to watch

Editorially, the regional split in Google's published fee schedule is the detail most likely to keep changing, given regulatory pressure of the kind documented in the EU's Digital Markets Act enforcement; watching whether Apple publishes an equivalent regional variance for coin-style consumables, beyond its existing EU alternative-terms provision, would show whether the pattern generalises.

• Does the app in question qualify for the small-developer or Small Business Program rate, and has that status been confirmed with the store rather than assumed?
• Are coin-pack purchases being modelled at the subscription rate by mistake, when the stores price them under the standard consumable-purchase tier?
• Does the user base span the EEA, UK or US, where Google's fee structure now differs from the rest of the world?

Neither store publishes a single number that answers 'what does the store take from a coin pack' worldwide; the honest answer is a small table of tiers, and any flat percentage quoted without a region and a developer-revenue tier attached should be treated as incomplete.