Amazon's own agreement prices most in-app sales at 30 percent

The figure or the record

As retrieved on 16 September 2026, Amazon's Developer Services Agreement states that, for mobile and TV apps and Alexa Skills, a developer's royalty is '70% of the List Price for the applicable Amazon Marketplace,' with a higher royalty of 80 percent for Movies and TV in-app products. Amazon's Appstore landing page states separately that 'developers that earn less than 1 million USD per year automatically receive 80/20 revenue share,' matching the agreement's description of a Small Business Accelerator Program offering 80 percent up to that same $1 million annual threshold. The agreement states that payment follows roughly 30 days after month-end for most apps.

What the documents establish

The two documents establish that Amazon prices a coin-style in-app purchase, which falls under the general mobile-app royalty rather than the higher Movies-and-TV rate, at the same 70/30 default split most stores use, stepping to 80/20 for developers under the $1 million threshold. This mirrors the shape of Apple's and Google's published tiers — a standard rate and a small-developer discount — while running on a different operating system base, since Amazon's Appstore serves Fire OS devices, described on the landing page as reaching 'over 250 million devices across 236+ countries,' separate from Apple's and Google's mobile ecosystems.

Scope and caveats

The agreement's rates are stated for Amazon's own storefront and do not describe what a developer receives if the same app is also distributed through Google Play or the App Store; a coin-selling app available on Fire tablets and Fire TV through Amazon and separately on iOS and Android would sit under three different published schedules at once. The 250-million-device figure describes Amazon's device reach generally, not the installed base of any specific drama app, and should not be read as a market-size figure for vertical drama on Amazon devices.

What to watch

Editorially, Amazon's Appstore is a smaller distribution channel for vertical-drama apps than Apple's or Google's stores, and none of the documents here state Fire OS-specific usage figures for any named drama app; watching whether a coin app publishes its own multi-store revenue reconciliation would show how much the Amazon channel actually contributes next to the two larger stores.

• Is a cited app's in-app purchase revenue coming through Amazon's Fire OS channel, or is the Amazon rate being applied to a figure that is really from Apple or Google?
• Does the developer in question qualify for Amazon's $1 million small-developer threshold, on the same basis Apple and Google apply their own thresholds?
• Would a reconciliation across all three stores' published rates change the blended commission a multi-store coin app actually pays?

A third store publishing a familiar-looking 70/30 and 80/20 structure does not make it a mirror of Apple's or Google's terms in practice, since it runs on a different device base with its own device-reach figure, and a multi-store app's real blended commission depends on where its users actually are.